“Aroma marketing”
The smell of baking is a major driver of sales, so make sure that it spreads throughout your place and surroundings. Keeping the door to your baking area open will do wonders! You can further entice customers with the scent of croissants, cinnamon and freshly-baked bread and buns.
Bake for brekkie
A bakery is often a breakfast place, where people grab something to start their day. The concept of “brekkie” provides an endless source of ideas for a bakery’s marketing activities, which can be applied in packaging, menus, signage and so on.
Packaging
We eat first with our eyes.
Appealing packaging can add an authentic, human touch that consumers love, by setting handmade, local products apart from mass-produced, generic offerings. Artisanal packaging is a great way to make your products stand out from the crowd.
User-generated content
Instagram is a bakery’s best friend – there’s simply nothing more photogenic than pastries and baked goods (except for cats!). People have been posting breakfast pics for years and this trend isn’t going anywhere. Be active on your account and encourage visitors to be likewise: You can hold giveaways, contests, or even create a loyalty program based on their interactions with your business (stories during a visit, tags, shares, etc.).
Build community
Lively and friendly communication with customers creates an emotional connection, generates loyalty and increases patronage. Your business should become part of the local community.
Google My Business
The most common request to Google Maps is "bakery near me". Needless to say, it’s very important that you are correctly represented in Google’s business directory – with perfect photos of the bakery and products, up-to-date information on opening hours and rave reviews.
Deliver fresh bread
Increase your sales with an online bread and pastry delivery service for those who don't have time to run to the bakery! Regulars, large families, and busy people may be interested in signing up for a daily, fresh bread basket delivery.
Unusual products and new flavours
How can you make your bakery famous throughout the world (or at least your area)? Maybe it's as simple as creating buns in the form of body parts, using coloured flour for baking, or playing a little with size... Don't forget about seasonal specialties and limited runs of themed products for holidays and events.
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